Shopping Research

Why OpenAI’s New ‘Shopping Research’ Agent Could Finally Kill the Browser Tab Nightmare

The bottom line: ChatGPT isn’t just chatting anymore. With a quiet drop of “Shopping Research”—powered by the unreleased GPT-5 mini architecture—OpenAI is pivoting from a search engine alternative to a full-service personal shopper just in time for the holiday rush. Let’s be real for a second: Online shopping has become a mess. What used to […]